The company has been implementing various social projects in Cherepovets and the Vologda region. They include:
- The Road Back Home Charity Program
- Urban Development Agency and Investment Agency “Cherepovets”
- The Golden Mask theatre festival
- Children’s and professional hockey support
- Museums of Russian North Charity Program
- Support of Cherepovets Museum Association
- The Children of Cherepovets. Way to Success Program.
- Style of Steel Children’s Art Competition
- Vremya Kolokolchikov Rock Festival
- Volunteer projects of employees of the Severstal division
- Targeted charity support
- Implementation of the project "Gift to the city"
- Opening of the Museum of Metallurgical Production
- Opening of Interactive Zone Kvantoshka at Children's Technopark Kvantorium
- Support of the City Children's Hospital
Museums of Russian North Charity Program
The Museums of the Russian North is a major charity culture program of Severstal focused on supporting the development of museums in northern Russia.
This program includes the main grant competition among leaders in museum tourism, the project laboratory offering contestants skills and knowledge needed to develop their applications, and the travel grant competition offering museum professionals a chance to get funded to attend professional events to develop their professional skills.
This program is a grant competition with the purpose to identify and support the best projects targeting the revival of regional museums, the development of partnerships between museums and other culture and educational institutions, the development of new areas and forms of museum activities. The competition is held among federal and municipal arts museums and galleries, and other museums with art collections in Russia’s 12 northern regions including four regions with Severstal businesses: Republic of Karelia, Komi Republic, Arkhangelsk Oblast, Vologda Oblast, Kirov Oblast, Kostroma Oblast, Leningrad Oblast, Murmansk Oblast, Novgorod Oblast, Pskov Oblast, Perm Krai and Nenets Autonomous Okrug.
The expert council of the competition includes historians, arts experts and museum professionals. The jury composed of representatives of Karelia, Komi, Vologda and Murmansk regional administrations selects winners from the shortlist created by experts.
Overall budget of the Museums of Russian North program in 2017 was 7 million rubles.
As part of the corporate volunteering program in Cherepovets, training seminars are held involving internal and external experts, charity events, lotteries, Christmas markets, auctions, marathons, master classes and a number of other activities aimed at supporting orphans and people with disabilities, elderly people, are being developed and implemented.
Severstal has been running the Hockey Without Borders charitable project since 2014. T This initiative helped a lot of individuals with limited mobility to watch Severstal games in the arena and
participate in informal meetings with players. This program is personally funded by division executives and project partners, and delivered by volunteers of the Company. They help disabled individuals to get to the Ice Palace and accompany them through the games.
In preparation for the New Year celebration, Severstal businesses participated in the traditional Gift for Every Child event of the Road Back Home Charity Foundation.
The Golden Mask theatre festival
Severstal has been a traditional partner of Golden Mask, the largest Russian theatre festival featuring the most prominent Russian performances, for many years. The support of the Company gives the residents of Cherepovets, Kostomuksha, Petrozavodsk, Riga and several other Latvian cities an opportunity to enjoy the best Russian theatre performances that gather full houses in Moscow. In Cherepovets alone approximately 20,000 residents saw Russia’s most popular theatre performances.
Severstal cities is a part of a larger program, Best Performances of the Golden Mask Festival in Russia and Baltic States.
In 2017, Cherepovets festival featured the Lady Macbeth of Mtsensk performance of the Moscow Young Generation Theatre, and the Save Supersquirrel Comic Performance and Romeo and Juliet ballet by the Musical Theatre of the Republic of Karelia.
In Petrozavodsk and Kostomuksha, Russian Academic Youth Theatre (Moscow) showed their Lada or Joy performance, while Moscow Young Generation Theatre brought two performances – its Stay With Your Loved Ones and Balding Cupid plays. The program also included Karelia performances that received Golden Mask awards, including the Iron puppet show and the Romeo and Juliet ballet.
Severstal has been a general partner of the Golden Mask in Latvia festival for the past 12 years. In 2017, citizens of Riga, Ventspils and Liepāja enjoyed nine performances of Russia’s top theatres.
Style of Steel Children’s Art Competition
One of the goals of the Company in support and promotion of cultural projects is making children interested in technical and project-oriented thinking and creative arts. To achieve this, Severstal organizes the Style of Steel annual workshop and competition of children’s and youth art projects in Cherepovets.
In 2017, the Steel People – Vereshchagin Brothers Serving their Country competition was dedicated to Cherepovets natives, the 175th anniversary of Russian painter Vasily Vereshchagin and the 178th anniversary of his brother Nikolay Vereshchagin.
At the first stage of the competition, contestants completed a research assignment and wrote two stories, Personal File of Vasily Vasilyevich Vereshchagin and Personal File of Nikolay Vasilyevich Vereshchagin, demonstrating that both Vereshchagin brothers dedicated their whole lives to serving their country. After that, shortlisted competitors took master classes in Vereshchagin House Museum. The third stage included the At First Hand presentations telling the stories related to famous brothers written by them in a lively, narrative manner on behalf of museum exhibits related to famous brothers.
The final step of the competition was the team design of an online interactive booklet about Vereshchagin House Museum Memorial for high school students.